Manual · Digital health · Growth
Reducing doubt in a sensitive healthcare purchase
I redesigned key parts of Manual’s hair-loss journey—from acquisition and treatment comparison to the clinical questionnaire—helping men choose treatment with greater confidence and contributing to a 27% increase in landing-page-to-purchase conversion.
Manual focused on men’s healthcare, helping men feel more confident tackling issues that are often ignored or avoided, from hair loss and sexual health to weight management.
Scope
Product discovery
User research
UX/UI design
Prototyping
Product design, discovery, user research, journey design, UX/UI design, prototyping and experimentation and A/B testing
Role
Product Designer
Platform
Responsive web
Impact across the journey
By making treatment easier to understand and the next step easier to complete, the work contributed to stronger commercial performance and journey completion.
27%
Landing-page-to-purchase conversion
More visitors progressed from discovering the treatment to completing a purchase.
+8%
Average order value
Clearer treatment options and package positioning helped customers understand the value of different plans.
89%
Questionnaire completion
Most customers who entered the clinical assessment completed the information required for an appropriate treatment recommendation.
This wasn’t a typical ecommerce decision
Hair loss is personal, visible and emotionally charged. Before committing to ongoing treatment, customers needed to believe it could work, understand its safety and suitability, compare different options and trust that the recommendation was clinically responsible.
Manual needed to help more customers progress from interest to purchase without treating healthcare like a conventional retail checkout. The experience had to balance commercial clarity with medical credibility.
Customer stakes
Is the treatment safe and effective?
Which option is right for me?
What results can I realistically expect?
What will the treatment cost over time?
Business stakes
Convert existing customer interest into confident action
Make treatment packages and their value easier to understand
Maintain trust throughout a sensitive healthcare journey
Help customers complete a detailed clinical assessment
My contribution
As Product Designer, I worked with a product manager, four engineers and a clinician across acquisition, treatment selection, clinical assessment and purchase. I combined customer research, funnel data and rapid experimentation to identify where confidence was breaking down and turn those findings into shipped improvements.
Next case study
Let’s work together.
I’m open to Senior Product Designer roles where complex problems, strong craft and measurable outcomes matter.
hey@razrashid.com
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Selected works / Raz