Manual
Better health for men
Manual
At Manual, I worked across the hair-loss journey to understand what prevented men from choosing treatment with confidence, then used research, experimentation and product design to reduce uncertainty and improve conversion.
Manual focused on men’s healthcare, helping men feel more confident tackling issues that are often ignored or avoided, from hair loss and sexual health to weight management.
Project impact
27
%
Landing page → purchase conversion
8
%
Average order value
89
%
Questionnaire completion
My contribution
Product design
User research
Product strategy
The team
1 x product manager
4 x engineers
1 x clinician
This case study is currently in progress. If you’d like to know more about the project, my role, or the thinking behind the work, feel free to reach out via email or LinkedIn.
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