Razwan Rashid
Razwan Rashid
Razwan Rashid
Senior Product Designer
hey@razrashid.com
Senior Product Designer with close to 10 years' experience designing and shipping complex web and mobile products across digital health, consumer and marketplace platforms. Combines end-to-end product design and strong UX/UI craft with research, data, experimentation, design systems and close engineering collaboration. Work has reduced consultation administration by approximately 68%, increased repeat revisits by approximately 45% and improved conversion by approximately 27% across iOS, Android and web.
Senior Product Designer with close to 10 years' experience designing and shipping complex web and mobile products across digital health, consumer and marketplace platforms. Combines end-to-end product design and strong UX/UI craft with research, data, experimentation, design systems and close engineering collaboration. Work has reduced consultation administration by approximately 68%, increased repeat revisits by approximately 45% and improved conversion by approximately 27% across iOS, Android and web.
Skills
End-to-end product design
Journey mapping
Rapid prototyping
Design systems
Engineering handoff
Product strategy
Information architecture
Usability testing
Accessibility
Design QA
Product discovery
Interaction design
Product analytics
Stakeholder management
Mentoring
User research
Visual design
A/B testing
Cross-functional collaboration
Experience
Mar 2022 — 2026
Product Designer
at
Telus Health
A global healthcare and wellbeing technology company, formerly LifeWorks and Morneau Shepell.
Owned end-to-end product design across complex virtual healthcare journeys supporting more than one million patients in Canada, from product discovery and problem definition through prototyping, delivery, engineering handoff and post-launch QA across iOS, Android and web.
Redesigned pre-consultation preparation after identifying that missing patient information was consuming clinician time; clearer task status, sequencing and intentional opt-outs helped reduce consultations requiring administrative work by approximately 68%.
Increased required documentation by approximately 40% and preparation completion from approximately 20% to 70% by clarifying what was required, why it mattered, what was complete and when patients could safely continue.
Reframed fragmented aftercare content into modular, personalised Care Guides spanning clinician creation and patient discovery; repeat revisits increased by approximately 45%, with approximately 60% of users engaging with activities.
Designed AI-assisted clinician workflow concepts that proposed suitable care content for human review, editing and approval, balancing automation with clinical oversight, trust and safety.
Created advanced Figma prototypes to validate complex interactions and align Product, Engineering, Clinical, Research and Operations; used reusable patterns and structured design QA to protect quality in production.
Mentored TELUS Health's first design intern through structured onboarding, regular critique and gradually increased ownership, helping build independent judgement and confidence.
Mar 2021 — 2022
Product Designer
at
Manual
A digital healthcare platform helping men access treatments, advice and ongoing care online.
Designed and optimised end-to-end acquisition, treatment discovery, healthcare questionnaire, onboarding and purchase journeys for a direct-to-consumer men's health product.
Used qualitative research, behavioural data, product analytics and A/B testing to identify drop-off and test product and messaging changes, contributing to an approximately 27% increase in landing-page-to-purchase conversion and an 8% increase in average order value.
Improved an information-heavy, sensitive questionnaire journey to approximately 89% completion by simplifying progression and clarifying expectations.
Synthesised research into personas and recommendations used across Product, Marketing and Growth, balancing patient trust and healthcare needs with commercial outcomes.
Nov 2018 — Mar 2021
Product Designer
at
CharityJob
CharityJob is the UK’s leading job board specialising in the third sector.
Worked as an early design hire with broad ownership across a two-sided recruitment marketplace and SmoothRecruit, a B2B SaaS recruitment product designed from the ground up.
Led discovery, user interviews, usability testing and ideation, then translated findings into candidate and recruiter
journeys, prototypes and high-fidelity interfaces delivered with Product, Marketing and Engineering.
Introduced a repeatable user-centred design approach and contributed reusable patterns to an early design system,
raising consistency in a lower-design-maturity environment.
Rebuilt email marketing templates as a modular system, improving open and conversion rates while making
campaigns faster to produce and maintain.
Jul 2017 — Nov 2018
UI/UX Designer
at
FaithFX
FaithFX is a new digital experience for learning to trade in the foreign exchange market.
Partnered with the Product Manager to define user problems through interviews and usability testing, then mapped onboarding and learning journeys for a financial education product.
Designed user flows, prototypes and high-fidelity product experiences that improved comprehension and generated positive feedback during testing.
Mar 2022 — 2026
Product Designer
at
Telus Health
A global healthcare and wellbeing technology company, formerly LifeWorks and Morneau Shepell.
Owned end-to-end product design across complex virtual healthcare journeys supporting more than one million patients in Canada, from product discovery and problem definition through prototyping, delivery, engineering handoff and post-launch QA across iOS, Android and web.
Redesigned pre-consultation preparation after identifying that missing patient information was consuming clinician time; clearer task status, sequencing and intentional opt-outs helped reduce consultations requiring administrative work by approximately 68%.
Increased required documentation by approximately 40% and preparation completion from approximately 20% to 70% by clarifying what was required, why it mattered, what was complete and when patients could safely continue.
Reframed fragmented aftercare content into modular, personalised Care Guides spanning clinician creation and patient discovery; repeat revisits increased by approximately 45%, with approximately 60% of users engaging with activities.
Designed AI-assisted clinician workflow concepts that proposed suitable care content for human review, editing and approval, balancing automation with clinical oversight, trust and safety.
Created advanced Figma prototypes to validate complex interactions and align Product, Engineering, Clinical, Research and Operations; used reusable patterns and structured design QA to protect quality in production.
Mentored TELUS Health's first design intern through structured onboarding, regular critique and gradually increased ownership, helping build independent judgement and confidence.
Mar 2021 — 2022
Product Designer
at
Manual
A digital healthcare platform helping men access treatments, advice and ongoing care online.
Designed and optimised end-to-end acquisition, treatment discovery, healthcare questionnaire, onboarding and purchase journeys for a direct-to-consumer men's health product.
Used qualitative research, behavioural data, product analytics and A/B testing to identify drop-off and test product and messaging changes, contributing to an approximately 27% increase in landing-page-to-purchase conversion and an 8% increase in average order value.
Improved an information-heavy, sensitive questionnaire journey to approximately 89% completion by simplifying progression and clarifying expectations.
Synthesised research into personas and recommendations used across Product, Marketing and Growth, balancing patient trust and healthcare needs with commercial outcomes.
Nov 2018 — Mar 2021
Product Designer
at
CharityJob
CharityJob is the UK’s leading job board specialising in the third sector.
Worked as an early design hire with broad ownership across a two-sided recruitment marketplace and SmoothRecruit, a B2B SaaS recruitment product designed from the ground up.
Led discovery, user interviews, usability testing and ideation, then translated findings into candidate and recruiter
journeys, prototypes and high-fidelity interfaces delivered with Product, Marketing and Engineering.
Introduced a repeatable user-centred design approach and contributed reusable patterns to an early design system,
raising consistency in a lower-design-maturity environment.
Rebuilt email marketing templates as a modular system, improving open and conversion rates while making
campaigns faster to produce and maintain.
Jul 2017 — Nov 2018
UI/UX Designer
at
FaithFX
FaithFX is a new digital experience for learning to trade in the foreign exchange market.
Partnered with the Product Manager to define user problems through interviews and usability testing, then mapped onboarding and learning journeys for a financial education product.
Designed user flows, prototypes and high-fidelity product experiences that improved comprehension and generated positive feedback during testing.
Let’s work together.
I’m open to Senior Product Designer roles where complex problems, strong craft and measurable outcomes matter.
hey@razrashid.com
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©
2026
Selected works / Raz