Senior Product Designer turning complex problems into clear, measurable products.

Close to 10 years across digital health, consumer and marketplace products—from reducing clinician admin by 68% to increasing conversion by 27%.

Open to Senior Product Designer roles

London · UK

Selected works

Testimonial

“He excels in translating tricky business problems into smooth user experiences and has been outstanding to work with on joint projects.”

Geordi Dearns, Engineering at Mentimeter

“He excels in translating tricky business problems into smooth user experiences and has been outstanding to work with on joint projects.”

Geordi Dearns, Engineering at Mentimeter

Explorations & side projects

Mar 2022 — 2026

Product Designer

at

Telus Health

A global healthcare and wellbeing technology company, formerly LifeWorks and Morneau Shepell.

  • Owned end-to-end product design across complex virtual healthcare journeys supporting more than one million patients in Canada, from product discovery and problem definition through prototyping, delivery, engineering handoff and post-launch QA across iOS, Android and web.

  • Redesigned pre-consultation preparation after identifying that missing patient information was consuming clinician time; clearer task status, sequencing and intentional opt-outs helped reduce consultations requiring administrative work by approximately 68%.

  • Increased required documentation by approximately 40% and preparation completion from approximately 20% to 70% by clarifying what was required, why it mattered, what was complete and when patients could safely continue.

  • Reframed fragmented aftercare content into modular, personalised Care Guides spanning clinician creation and patient discovery; repeat revisits increased by approximately 45%, with approximately 60% of users engaging with activities.

  • Designed AI-assisted clinician workflow concepts that proposed suitable care content for human review, editing and approval, balancing automation with clinical oversight, trust and safety.

  • Created advanced Figma prototypes to validate complex interactions and align Product, Engineering, Clinical, Research and Operations; used reusable patterns and structured design QA to protect quality in production.

  • Mentored TELUS Health's first design intern through structured onboarding, regular critique and gradually increased ownership, helping build independent judgement and confidence.

Mar 2021 — 2022

Product Designer

at

Manual

A digital healthcare platform helping men access treatments, advice and ongoing care online.

  • Designed and optimised end-to-end acquisition, treatment discovery, healthcare questionnaire, onboarding and purchase journeys for a direct-to-consumer men's health product.

  • Used qualitative research, behavioural data, product analytics and A/B testing to identify drop-off and test product and messaging changes, contributing to an approximately 27% increase in landing-page-to-purchase conversion and an 8% increase in average order value.

  • Improved an information-heavy, sensitive questionnaire journey to approximately 89% completion by simplifying progression and clarifying expectations.

  • Synthesised research into personas and recommendations used across Product, Marketing and Growth, balancing patient trust and healthcare needs with commercial outcomes.

Nov 2018 — Mar 2021

Product Designer

at

CharityJob

CharityJob is the UK’s leading job board specialising in the third sector.

  • Worked as an early design hire with broad ownership across a two-sided recruitment marketplace and SmoothRecruit, a B2B SaaS recruitment product designed from the ground up.

  • Led discovery, user interviews, usability testing and ideation, then translated findings into candidate and recruiter

    journeys, prototypes and high-fidelity interfaces delivered with Product, Marketing and Engineering.

  • Introduced a repeatable user-centred design approach and contributed reusable patterns to an early design system,

    raising consistency in a lower-design-maturity environment.

  • Rebuilt email marketing templates as a modular system, improving open and conversion rates while making

    campaigns faster to produce and maintain.

Jul 2017 — Nov 2018

UI/UX Designer

at

FaithFX

FaithFX is a new digital experience for learning to trade in the foreign exchange market.

  • Partnered with the Product Manager to define user problems through interviews and usability testing, then mapped onboarding and learning journeys for a financial education product.

  • Designed user flows, prototypes and high-fidelity product experiences that improved comprehension and generated positive feedback during testing.

Mar 2022 — 2026

Product Designer

at

Telus Health

A global healthcare and wellbeing technology company, formerly LifeWorks and Morneau Shepell.

  • Owned end-to-end product design across complex virtual healthcare journeys supporting more than one million patients in Canada, from product discovery and problem definition through prototyping, delivery, engineering handoff and post-launch QA across iOS, Android and web.

  • Redesigned pre-consultation preparation after identifying that missing patient information was consuming clinician time; clearer task status, sequencing and intentional opt-outs helped reduce consultations requiring administrative work by approximately 68%.

  • Increased required documentation by approximately 40% and preparation completion from approximately 20% to 70% by clarifying what was required, why it mattered, what was complete and when patients could safely continue.

  • Reframed fragmented aftercare content into modular, personalised Care Guides spanning clinician creation and patient discovery; repeat revisits increased by approximately 45%, with approximately 60% of users engaging with activities.

  • Designed AI-assisted clinician workflow concepts that proposed suitable care content for human review, editing and approval, balancing automation with clinical oversight, trust and safety.

  • Created advanced Figma prototypes to validate complex interactions and align Product, Engineering, Clinical, Research and Operations; used reusable patterns and structured design QA to protect quality in production.

  • Mentored TELUS Health's first design intern through structured onboarding, regular critique and gradually increased ownership, helping build independent judgement and confidence.

Mar 2021 — 2022

Product Designer

at

Manual

A digital healthcare platform helping men access treatments, advice and ongoing care online.

  • Designed and optimised end-to-end acquisition, treatment discovery, healthcare questionnaire, onboarding and purchase journeys for a direct-to-consumer men's health product.

  • Used qualitative research, behavioural data, product analytics and A/B testing to identify drop-off and test product and messaging changes, contributing to an approximately 27% increase in landing-page-to-purchase conversion and an 8% increase in average order value.

  • Improved an information-heavy, sensitive questionnaire journey to approximately 89% completion by simplifying progression and clarifying expectations.

  • Synthesised research into personas and recommendations used across Product, Marketing and Growth, balancing patient trust and healthcare needs with commercial outcomes.

Nov 2018 — Mar 2021

Product Designer

at

CharityJob

CharityJob is the UK’s leading job board specialising in the third sector.

  • Worked as an early design hire with broad ownership across a two-sided recruitment marketplace and SmoothRecruit, a B2B SaaS recruitment product designed from the ground up.

  • Led discovery, user interviews, usability testing and ideation, then translated findings into candidate and recruiter

    journeys, prototypes and high-fidelity interfaces delivered with Product, Marketing and Engineering.

  • Introduced a repeatable user-centred design approach and contributed reusable patterns to an early design system,

    raising consistency in a lower-design-maturity environment.

  • Rebuilt email marketing templates as a modular system, improving open and conversion rates while making

    campaigns faster to produce and maintain.

Jul 2017 — Nov 2018

UI/UX Designer

at

FaithFX

FaithFX is a new digital experience for learning to trade in the foreign exchange market.

  • Partnered with the Product Manager to define user problems through interviews and usability testing, then mapped onboarding and learning journeys for a financial education product.

  • Designed user flows, prototypes and high-fidelity product experiences that improved comprehension and generated positive feedback during testing.

Let’s work together.

I’m open to Senior Product Designer roles where complex problems, strong craft and measurable outcomes matter.

©

2026

Selected works / Raz